Meryl Mandell from MassDOT in the Pioneer Valley shared with us this update about their “Business By Bike” event:
“Greeting all. I’m happy to report that there will be at least six businesses represented at our first Business By Bike event held jointly with Whole Foods Market (a couple more are still deciding and several were disappointed that they were unavailable that day). The event is scheduled from 1-4 pm in the grassy area behind the Whole Foods Market (WFM) store in Hadley, directly adjacent to the egress path for the Norwottuck Rail Trail. There has been a good amount of publicity about this event by both the Bay State Bike Week organizers and WFM, so hopefully we’ll get a good turnout. The weather is a bit iffy for tomorrow, so you may want to give some thought to bringing a small tent to cover your displays.
I will be at WFM for noon on Saturday, and there will be two WFM staff available as well to provide assistance and refreshments. WFM will also have a sandwich board in front of their store on the Rte 9 side directing people out behind the building to our event.”












